Our People
- Our people are a team of professionals with keen eyes for details and creative abilities to transform research findings into
insightful and winning results for all brand and marketing issues. - We all span from different sectors of the Nigerian economy- Fast Moving Consumer Goods (FMCG),
information technology, insurance and above all, we have all worked in top notch research agencies in Nigeria before joining Precision Edge Limited. - The next information detail the profile of our team.
Expert People
Our Board of Directors
BIDEMI BIODUN-OLADOYE
MD/CEO(BSC Statistics, Masters Actuarial Science, Member ESOMAR, PAMRO, NIMRA, ACIIN) 20years experience in the research and insurance industry. Had worked on several brands. For example, had handled over 100 research briefs for MTN, more than 50 research studies across insurance companies in Nigeria to mention but a few.
BIDEMI BIODUN-OLADOYE
MD/CEO
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ABIODUN OLADAYO
CHAIRMAN(MSC Geology, CISCO, PROJECTMANAGEMENT) Over 20 years experience in information technology with expertise in web development, networking and digital technology He is teacher on leadership , project management and entrepreneurial skills.
ABIODUN OLADAYO
CHAIRMAN
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DR FEMI AYOOLA
DIRECTOR(PHD Statistics) Over 20 years experience in research. He is an expert in the use of EPI data, STATA, SPSS, R, E-Views, NLOGIT, Matlab, TSP, PcGive, S-plus and Statistica. He works and research flexibly across a range of studies as required.
DR FEMI AYOOLA
DIRECTOROther Key Staff
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Abidemi Biodun-Oladoye –MD/CEO
- Abidemi has 20 years of experience with leading brands in Nigeria as a
Research, Marketing Strategist, Consumer Insight Analyst, and Business Intelligence professional. - Her research background transverses all sectors including public health-related research studies such as HIV/ AIDS, Intimate Partner Violence (IPV), etc. She has strength in both quantitative and qualitative studies with proof of all the studies she has done in the market today.
- A very few example is the fact that she was involved in more than 100 research studies for MTN, over 50 research studies for BBC Trust, part of the team that conducted the study that birthed the then, Etisalat’s tagline, “Now you are talking”, rebranding of Ovaltine, HIV self-testing kits, to mention but a few.
- She is a proud graduate of Data Science and Business Analytics from the University of Plymouth, United Kingdom, and the University of Ibadan, Nigeria where she bagged her first and second degrees in Statistics and Actuarial Science respectively.
- She is a fellow of the Institute of Chartered Administrators and Researchers of Nigeria (ICARN), a member of the European Society of Marketing Research (ESOMAR), the Pan African Marketing Research Organization (PAMRO), and the Nigeria Marketing Research Association (NIMRA). She is a 2021 Alumnus of the EDC, Exxon Mobil/Cherie Blair Foundation, and Road to Growth in Nigeria.
- She has attended several trainings on entrepreneurship by She ventures FCMB, Impact Her, Wennovations, Pan African Women Empowerment Network (PAWEN), Flourish Africa, Tony Elumelu Foundation (TEF), Women in Management, Business, and Public Service (WIMBIZ) to mention a few.
- She is an accredited and qualified VC4A, Cherie Blaire Foundation For Women, Fate Foundation, and WIMBIZ Mentor. She is also a facilitator at Fate Foundation.
- Aside from her research background and understanding, she is a Marketing Guru who understands the four ‘Ps’ of marketing- product, price, place, and promotion adequately. This is because of her experience in fast-moving consumer goods both tangible and intangible. She has worked in the largest tissue paper industry in Nigeria and the entire West Africa market as a Marketing Manager.
- She has also sold both life and non-life insurance products with excellent sales records. Bidemi understands the four channels of sales points- Open market, cash van, modern trade, and institution adequately well.
- Presently, she is the driving force behind Precision Edge Limited- a global brand for research and marketing solutions. Precision Edge today, through her leadership has developed the first research-based digital platform for the Nigerian insurance industry to solve four major problems of the industry which are trust, low awareness, poor database, and poor customer management services.
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Dr. Femi Joshua Ayoola– Head, Research
- Dr. Femi Ayoola is an academic and consultant in the Department of Statistics, at the, University of Ibadan, Nigeria.
- However, he oversees all the quantitative research briefs of Precision Edge Limited. He delivers teaching and learning and administrates assessment processes within the company on a serviced in basis.
- He is an expert in the use of EPI data, STATA, SPSS, R, E-Views, NLOGIT, Matlab, TSP, PcGive, S-plus, and Statistica.
- He works and researches flexibly across a range of studies as required. He acts as a Research coordinator as deemed necessary. He also assists the CEO in the smooth running of day-to-day planning and the effective running of every research project.
- He is passionate about teaching, research, community development and administration, especially in the area of research. His contribution to the organization cannot be overemphasized.