Precision Edge Limited
Precision Edge Limited is a world-class research and marketing company that offers solutions that prepare her Clients to take the lead in the crowded marketplace now and in the future. It is a company established by seasoned professionals with strong research and marketing backgrounds in response to emerging global needs.
Therefore, with our global experience and an unbeatable understanding of the Nigerian market, our team of experts is fully equipped to help grow brands in their targeted markets.
As a matter of fact, we have been able to offer research and marketing solutions to different Clients across all sectors.
However, following our keen interest and passion for the insurance industry after several research studies, we have developed a research-based digital solution called “trustininsurance” to solve the four problems of the industry which are, low awareness, trust, poor customer management, and poor database.
Our Promise
- We are very confident of delivering quality work in record time because we approach every project with its own uniqueness through our team of highly motivated staff.
- Our distinct offering is our 100% attention to details, we offer global based services that is not just timely but insightful!
- Taking cognizance of the ever-changing peculiarities of the business environments, we have designed our services to remain flexible enough to suit our Clients’ present and future needs in whatever sector of the economy or market that they choose to operate.
- This way, we provide invaluable insights that give birth to effective solutions to existing and likely challenges they might have.
Code of Conduct
- A specific Code of Conduct is issued to all staff. The Code of Conduct is an agreement between staff and the company, which must be signed and returned.
- In general, we expect our staff to be responsible members of the community and ambassadors of Precision Edge Limited.
- Staff are expected to be good representatives of Precision Edge Limited and be smartly dressed at all times.
Our Vision
To be a global brand for Research and Marketing Solutions.
Our Mission
To become a one stop centre through the provision of a cut edge research and Marketing Solutions to clients across all sectors.
Above All This is Why You Should Choose Us
- The basis of our success is predicated on our distinctive capability to work with clients in their continuous pursuit for a more enhanced relationship with their various stakeholders.
- We constantly introduce new knowledge, technologies and innovative marketing/research ideas to enhance solutions for our clients.
- We are fast paced and flexible, and these help us maintain a working culture that enables us to meet clients’ needs in a quick time.
- Above all, our highly motivated staff across all levels remains our pride.
Our Core Values
Team Work
We pursue all our goals as a cohesive team
Trust/Ethical
Build trust and bond with our stake holders
Safety
Use best technology to protect respondents, customers/partners data
Innovation
Apply technology in an unending search to refine data collection, analysis and market offerings.
Customer Centric
Our passion for our customers will never be in doubt
Our Values
What P.R.E.C.I.S.I.O.N. E.D.G.E. stands for
- P-ROACTIVE
- R-ELIABLE
- E-XCELLENT
- C-ONFIDENT
- I-NTELLIGENT
- S-MART
- I-NDUSTRIOUS
- O-PTIMISTIC
- N-OBLE
- E-FFICIENT
- D-ILIGENT
- G-O GETTER
- E-XTRA ORDINARY
Our Board of Directors
BIDEMI BIODUN-OLADOYE
CEO/FOUNDER
ABIODUN OLADAYO
Senior Consultant
DR. FEMI AYOOLA
EXECUTIVE DIRECTOR
JULIUS ADESINA OJOAWO
IT ConsultantSome of Our Projects
Project Engender is a national study commissioned by the International Labour Organization through the Lagos Business School. The study is about Digital platforms that is businesses enabling value creating interactions between external producers and consumers. Here we surveyed all different stakeholders- Medical Doctors, Health Workers, Microtask workers, Artisans, Freelancers and Personnel Service workers. (September, 2022)
Reference:
Prof. Olayinka David West
08033338332
ydavidwest@lbs.edu.ng
Lagos Business School, Pan Atlantic University
March 2022 Till Date
Project Pension is a study that seeks to unearth deep-rooted information/data (intelligence) about the most relevant insights and nuances that define the modern-day pension consumer in a quest to stand out in delivering quality service to them. A thorough qualitative and quantitative study was therefore carried out to provide market, customer behavior and category insights about the industry. (June, 2022)
Reference:
Mrs. Hannah Oyebanjo
08033062129
hannahoyebanjo1@gmail.com
Redwood Consulting
June 2022
Project Lane is a study about the traffic congestion in Lagos State in a bid to proffer solutions to the traffic congestion
in Lagos state. A comprehensive research study was conducted using both the qualitative (through individual
depth interviews) and the quantitative approach through a face to face approach. In all, 48 IDIs were conducted amongst different stakeholders in the transportation sector and 1000 samples across all the five divisions of Lagos State.
Reference:
Prof. Franca Ovadje
08024783274
fovadje@danneinstitute.org
Danne Institute of Research
June 2022.
Project Fair is a study about the e-hailing platforms in Nigeria that are creating new employment, enabling increased access to goods and services and disrupting traditional business models. The essence of the study amongst other objectives is to understand the five Fairwork principles amongst e-hailing stakeholders such as Bolt, Uber, Glovo, Maxride, Bolt Foods, Lagride, Uber eat, Kwik, etc. The qualitative technique using the individual Depth interviews was employed for this study amongst 100 respondents across all the divisions in Lagos state.
Reference:
Prof. Olayinka David West
08033338332
ydavidwest@lbs.edu.ng
Lagos Business School, Pan Atlantic University
August 2022
Project Raffle is a study about the lottery business in Nigeria. Our objective was to understand the best technological platform that is the best and will better the business for our Client. We engaged the use of both qualitative and quantitative methodologies in Lagos, Abuja and Port-Harcourt. Overall, 12FGDs (Focus Group Discussions) and 2000 samples were conducted amongst Gamblers of various betting platforms.
Reference:
Mr. Tonio Okojevor
08033371555
tonio@mooreadvice.com
Mooreadvice Limited
November, 2022
The study is about the evaluation of airport operations and funding in Nigeria, Kenya and Zimbabwe using both quantitative and qualitative methods. All the airports in Nigeria were visited and also mystery shopped. The study was commissioned by the Nigerian navy through Apples of Gold Consulting.
Reference:
Mr. Seun Onakoya
08033351957
seunonakoya 2000@gmail.com
info@seunonakoya.com
Apples of Gold Consulting
February, 2015
Project Fraud is a four year program to support policymakers, financial service providers and civil society to develop and test consumer protection solutions in four emerging markets- Bangladesh, Kenya, Nigeria and Uganda
especially for the female SMEs adopting a mixed-method design, using a sequential exploratory approach, based on
qualitative and quantitative data techniques. The study was commissioned by Positive Insights Africa for Glenbrook, USA
Reference:
Mr. Sam Ojo
+233268869982
samuel@positiveinsightsafrica.com
Positive Insights Limited
January 2022
This is a study about on the pairwise comparison of the key contexts and factors that facilitate the adoption of green bonds as green finance with the impact of these on organizational sustainable performance in the post-COVID-19 pandemic era. We employed a DEMATEL-ISM-EDAS methodology to arrive at this relationship in Nigerian retail companies. After an initial survey based on literature review and manufacturing expert opinions (the first stage), three (4) major aspects and twenty (20) subcriteria emerged as the factors that are viewed by 50 key decision makers of multinational manufacturing industry.
Reference:
Dr. Frank Ojadi
08033351957
fojadi@lbs.edu.ng
Lagos Business School, Pan Atlantic University
February, 2023
Project WED is a study about the challenges of women entrepreneurs in Nigeria . The survey was a mixed methodology of both the qualitative using FGDs and IDIs amongst stakeholders of the different bodies guiding the affairs of entrepreneurship in Nigeria. The quantitative survey using a face to face approach in Lagos, Port –Harcourt and Abuja.
Reference:
Prof. Ogechi Adeola
08025017873
oadeola@lbs.edu.ng
Lagos Business School, Pan Atlantic University
October, 2022
The study is about the exportation industry in Nigeria. We explored 209 indigenous companies in Nigeria using the
quantitative survey through a structure questionnaire in order to understand their orientation, dynamic capabilities,
information control, environmental collaboration amongst others.
Reference:
Dr. Oluyomi Alarape
09083368427
oalarape@wragbysolutions.com
Wragby Solutions Limited
September, 2023